1/13/2024 0 Comments Lax liquor pricesFor its workers, it’s a different storyĭemand for Instacart’s grocery deliveries has put new strains on the company’s shoppers, who say they have little to show for risking their health. Technology and the Internet The coronavirus crisis has been great for Instacart. Now as Gopuff plans to go public, lawmakers in New York City are considering regulating instant-delivery businesses, and the company is reportedly laying off staff to cut costs. ![]() Competitors DoorDash and Instacart have also started adopting the Gopuff model, building their own micro-warehouses to speed up deliveries instead of solely delivering goods from other retailers. Drivers in Gopuff’s hometown of Philadelphia went on a one-day strike in late 2021, saying the company regularly underpaid them for hours worked and had slashed pay rates over the years. With a firm beachhead in California, Gopuff has expanded to 42 states, the United Kingdom and France, and has more than 13,000 employees, in addition to gig drivers.īut the path has gotten rocky in recent months. Two years later, Gopuff has built its California business around those physical locations - and their all-important liquor licenses - says co-founder and co-Chief Executive Rafael Ilishayev, using them as fulfillment centers for local deliveries. What did Gopuff want with a collection of more than 100 bricks-and-mortar bottle shops? ![]() When an East Coast startup called Gopuff paid $350 million for BevMo in November 2020, it wasn’t immediately clear what a tech company planned to do with California’s biggest liquor chain.įounded in Philadelphia by two college friends in 2013 and backed by more than $1 billion in venture capital, Gopuff delivered beer, snacks and other corner-store sundries, putting it in competition with the likes of UberEats, DoorDash and Drizly, companies that rely on software and contract labor to avoid owning physical assets.
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